The Microsoft Story by Dan Good

Author:Dan Good
Language: eng
Format: epub
Publisher: Harpercollins Leadership
Published: 2020-08-29T00:00:00+00:00

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For Microsoft, it has been integral to the Xbox plan from the beginning—the wedge with which Microsoft hopes to gain entry to the nation’s and world’s living rooms and become an entertainment powerhouse.”

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Users could download add-ons, build their achievements, and even mask their voice in the headset. The bet could have been a major bust—server space is expensive, and making consoles internet-ready drove up the cost. But Microsoft saw a way to bring in monthly payments from users looking for more out of their consoles.

Xbox Live had its early critics, namely Sony, which wondered whether Xbox Live would ever break even. “If I were Microsoft, I would spend my money first on selling units rather than building an online service,” Kazuo Hirai, the president and chief operating officer of Sony Computer Entertainment America, said in 2002.7

The risk would eventually pay off for Microsoft to the tune of more than $1 billion a year.

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